Wie können Weiterbildungseinrichtungen gezielt Teilnehmende aus bestimmten sozialen Milieus gewinnen? Wie können zielgruppenspezifische Angebote erfolgreich konzipiert und durchgeführt werden? Was kann dieser Ansatz dazu beitragen, Weiterbildungsteilnahme insgesamt zu erhöhen? Auf diese Fragen antworten die Forschergruppen von Rudolf Tippelt und Heiner Barz mit der Strategie des "Milieumarketings". In diesem Band widmen sie sich speziell der Frage, wie milieu- und zielgruppenspezifische Ange…
Tendencies towards individualization have led to a pluralization of situations, phases and styles of living. Disengagement with reference to course participants manifests itself in the diversification of the group of course participants as far as their life situation (vertical disengagement), life phase (temporal disengagement) and style of living (horizontal disengagement) are concerned. The concept of social milieus as an integrative approach can represent tendencies of liberation and can a…
"Further education for all" as a theory problem On pedagogy and its partial areas The policy metaphor "further education for all" poses a challenge for further education processes in adult education and the special education. It puts aspects of disability and disadvantage from the edge into the centre of the theory problems. The question is how further education and special education (can) deal with the altered public problem horizon. It is analysed how the two pedagogical partial areas cho…
Consequences from subject-orientated research: questions to a media- and adult didactical requirement Based on empirical results that are currently available on subject-scientific basis on e-learning, the author wants to pose questions to media- and adult didactical set-ups. He asks these questions pointedly by bringing the “burning glass-thesis” up for discussion. Thereby it needs to be clarified, which characteristics justify a specific media-didactical discussion. Because these specific r…
Over the past 15 years, a variety of approaches have been developed in (adult) education contexts to validate formal, non-formal and informal competences and thus harness them for lifelong learning purposes. Despite the development, testing and evaluation of appropriate procedures as well as process-accompanying research and procedural clarification processes, a nationwide implementation can not be observed. It can be deduced from these findings that the low degree of implementation of correspo…
Methodogical deliberations on network analyses The network analysis as an empirical examination method for gathering social relationships is presently gaining increasing dissemination in different branches of study and fields. In the contribution network analysis basic approaches are the framework for reference and analysis for research works in the field of adult education are illuminated. In doing so a special focus is placed on the development of adequate examination concepts. Concluding …
Tangled up in learning stories On the basis of the film „Entre of les Murs“ of Laurent Cantet education processes are described as integral aspects of the subjective relationship to the life-world of humans. The consequences for adult education are to generate more exact and up-to-date knowledge about the achievements of the subjects, in which they transform the social requirements into their own learning projects.
The article points out the need and the direction of changes in points of view, the planning and the character of programmes, the role of teachers and the organizational structures regarding the further development of the German Adult Education Institute „Volkshochschule“. Schneider identifies development processes towards a customer-oriented institution as balancing out different interests of different learners, clients and cooperation partners, and education management as a new competence of …
Looking at consultancy for European project work, the article reveals the common obstacles and success factors for cooperative ventures between adult education institutions as part of EU funding programmes. The author recommends paying particular attention to all the parties' interests to ensure there is joint ownership.
