Wie können Weiterbildungseinrichtungen gezielt Teilnehmende aus bestimmten sozialen Milieus gewinnen? Wie können zielgruppenspezifische Angebote erfolgreich konzipiert und durchgeführt werden? Was kann dieser Ansatz dazu beitragen, Weiterbildungsteilnahme insgesamt zu erhöhen? Auf diese Fragen antworten die Forschergruppen von Rudolf Tippelt und Heiner Barz mit der Strategie des "Milieumarketings". In diesem Band widmen sie sich speziell der Frage, wie milieu- und zielgruppenspezifische Ange…
Educational and Learning Research Based on three texts from the founding editors from the years 1985, 2000 and 2005, in this contribution, past as well as current scientific objectives of empirical educational and learning research, their embedding in theoretical contexts as well as methodical approaches are assessed and supplemented by further references from the author. Albeit the end results of the two founding fathers are, in the various years, rather sobering, it seems fruitful to thin…
Tendencies towards individualization have led to a pluralization of situations, phases and styles of living. Disengagement with reference to course participants manifests itself in the diversification of the group of course participants as far as their life situation (vertical disengagement), life phase (temporal disengagement) and style of living (horizontal disengagement) are concerned. The concept of social milieus as an integrative approach can represent tendencies of liberation and can a…
