Wie können Weiterbildungseinrichtungen gezielt Teilnehmende aus bestimmten sozialen Milieus gewinnen? Wie können zielgruppenspezifische Angebote erfolgreich konzipiert und durchgeführt werden? Was kann dieser Ansatz dazu beitragen, Weiterbildungsteilnahme insgesamt zu erhöhen? Auf diese Fragen antworten die Forschergruppen von Rudolf Tippelt und Heiner Barz mit der Strategie des "Milieumarketings". In diesem Band widmen sie sich speziell der Frage, wie milieu- und zielgruppenspezifische Ange…
Tendencies towards individualization have led to a pluralization of situations, phases and styles of living. Disengagement with reference to course participants manifests itself in the diversification of the group of course participants as far as their life situation (vertical disengagement), life phase (temporal disengagement) and style of living (horizontal disengagement) are concerned. The concept of social milieus as an integrative approach can represent tendencies of liberation and can a…
The article describes the project „Deutscher Bildungsserver“ which is working as a meta-server to supply users with an information system of relevant data in the field of education, adult and further education. The internet is offering big quantities of information and the chance to build up complex documents. Both make it more difficult to select and evaluate information. The „Deutscher Bildungsserver“ incorporates information critically bringing it into an order making it easier for users to …
The 4th sector of education is dominated and directed by market economical criteria while government organized adult education and lifelong learning systems for active labour market policy only have an additional function. The author discusses alternatives by intervention of education policy and isolates three types of financing systems in countries of the European Union: the market regime, the bureaucratical regime, and the mixed regime. Generally he realizes a trend towards a growing relevanc…
Against the self-misunderstanding of quasi therapists within the adult education scene The topic will squirm itself around a complicated relation when it is about naming the establishment of psycho therapists’ “elements” and thereby simultaneous medical “elements” within the practice of further education and concerning this matter simultaneous commenting when esoterical components are added. This interconnection shall be debated system theoretically. Finally the question of regulating possib…
Learner-oriented quality certification in continuing education (LQW) includes the requirement for education providers introducing this quality development system to speak about their values in their mission statements. Consciously engaging with these explicit values can contribute to reflexive quality development. The article looks at the mission statements of LQW users in terms of the values that are mentioned in an effort to determine whether a shared set of values can be found among adult an…
How can continuing education in actual practice really use empirical data on the area of continuing education? The author, a business manager at an adult college special-purpose association, demonstrates in his article the practical potential offered by empirical educational research. The data generated serve as a comparative parameter for local statistics and can help identify and corroborate fields of development. He elucidates this using the examples of milieu marketing and course leader qua…
Methodogical deliberations on network analyses The network analysis as an empirical examination method for gathering social relationships is presently gaining increasing dissemination in different branches of study and fields. In the contribution network analysis basic approaches are the framework for reference and analysis for research works in the field of adult education are illuminated. In doing so a special focus is placed on the development of adequate examination concepts. Concluding …
PIAAC reveals the deficits of basic competences within the adult population. To master this problem, which also applies to the labour market, the author calls for establishing a Federal Office for the protection of basic education. This office may be an opportunity for people with and without a migrational background, persons seeking employment as well as precariously employed people to attend vocational education and training programmes, which are funded by the government.
Handeln und Forschen werden oftmals getrennt gedacht, doch sind sie in vielen Tätigkeitsfeldern der Erwachsenenbildung miteinander verbunden. Professionelles erwachsenenpädagogisches Handeln basiert nicht nur auf theoretischem Wissen, sondern erfordert auch eigene Forschungstätigkeit. In diesem Lehrbuch erläutern die Autorinnen den Zusammenhang von Handeln und Forschen. Dabei wird das Potenzial von Forschen und Forschung für die erwachsenenpädagogische Praxis wie auch für die individuelle Profe…
