The contribution discusses dimensions of the internationalisation of educational marketing. Seen from a German perspective the authors are therewith treading on new land. Thereby they differ between (1) educational marketing in international comparison (using the example of comparison of the English and German situation) and (2) international educational marketing, so the development of communication- and dissemination structures of regional or national offers for an international market. For 1…
From 2002 on the German Federal Ministry of Education and Research (BMBF) will be sponsoring 80 regional networks in the context of the „Learning Regions – promotion of networks“ programme. This programme will be scientifically monitored by a consortium formed by the German Institute of Adult Education (DIE), the German Institute of Economic Research (DIW), and the universities of Duisburg and Munich. The author will be in charge of the overall scientific supervision. In his article he pres…
Net based communication is changing business and private life and education and learning of adults as well. Important condition for using new chances by new information and communication technologies for learning processes is media competence. – The authors describe components of media competence as a pedagogical target including technical competence, communicative competence and the competence of coping with the information flood. Problems are restrictions of participation on net based communi…
English version of the "Counselling" tape. What functions can counselling fulfil in literacy courses? Two projects carried out by the former Pedagogic Section of the German Federation of Adult Education Centres clarified this issue in the 1980s ["Literacy" (1982–1985) and "Elementary Education"(1985-19888)]. This summary of the results of both projects clarifies the concept of learning counselling, clarifies the central meaning of non-verbal forms of expression using practical examples and intr…
The concept of self-optimisation is closely linked to discourses on lifelong learning and has been discussed in adult education research for some time. The talk about selfoptimisation is mostly articulated as a critique or critical analysis, appears as almost self-evident and thus gets caught up in the pull of normalisation. The established problematisation of self-optimisation is therefore also subjected to problematization in this paper in an attempt to reopen the thinking of the problem. Th…
So far, numeracy as part of basic education has only been considered peripherally in the German-speaking countries, regarding the scientific as well as the practical approaches of adult education. In this article, theoretical and conceptual lines of the discourse are linked systematically. In addition, it is argued for an extension of the discourse by including the concept of subject-oriented basic education, which is based on the concept of numeracy as social practice. Initial findings from tw…
This article focuses on the requirement for teachers and trainers in adult education to reflect on their professional actions and teaching experiences. After a short overview of the current debate on professionalism, a definition of the term didactical reflection is elaborated, differentiating between two levels of reflection: on one hand a direct didactical reflection on teaching actions or situations and on the other hand a self-including reflection. Subjective definitions of successful teach…
The report introduces the topic of municipal education monitoring based on the »Aachen Declaration« on municipal educational responsibility by the German Association of Cities and Towns. The statistics on adult education centres are essential for the still limited local continuing education monitoring. Two examples (Rheingau-Taunus district and City of Trier) explicate the data benefits, which indicate strengths and weaknesses and reveal operative requirements to decision makers in institutions…
The article presents findings of an ethnographical research project concerning the international concept of literacy as social practice. In this project, literacy was analyzed from an individual and a public point of view, focusing on its multidimensional uses and purposes in everyday life. Referring to a broader understanding of literacy as social practice, the study aims at initiating a discussion concerning the purpose and use of literacy among adult educators and practitioners in literacy c…
Transformations in German adult and continuing education (ACE) are discussed in their relation to more far-reaching transformations in society concerning the ways in which knowledge and non-knowledge are processed. Some features of the discourse related to the notion of „knowledge society“ as well as empirical findings on the general spreading of knowledge transfer activities are pointed out, before three instances of change in ACE are discussed. While issues of transferring knowledge appear to…
