People learn in manifold ways in football clubs. This article illustrates this by examining the manager-licensing system of the German Football Association and initiatives aimed at strengthening the role of volunteers in clubs through special qualification strategies. This article supplements a retrospective text which shows that clubs are an important place of learning and the roots of adult education lie in the domain of clubs.
The contribution discusses dimensions of the internationalisation of educational marketing. Seen from a German perspective the authors are therewith treading on new land. Thereby they differ between (1) educational marketing in international comparison (using the example of comparison of the English and German situation) and (2) international educational marketing, so the development of communication- and dissemination structures of regional or national offers for an international market. For 1…
In the area of scientific further education the international market situation is eminently conspicuous. The present text distinguishes with the example of Master Studies (Executive MBA Programme) four business models of foreign providers. (1) A foreign programme is exported as a complete package. (2) A foreign programme is offered with licence at a native national university. (3) Business-School-Alliances: a programme is offered in equal shares of two or more university institutions in differe…
The contribution assesses the consequences for adult education emerging from the running GATS negotiation round. Initially the present situation of the regulations are described which apply for the EU since 1994 and which restrict liberalisation to privately financed educational services. Since 2002 the USA and Brazil are demanding further steps to be taken by the EU. The possible consequences are estimated of the discontinuation of – among others – the subventions reserve for special areas of …
