Current Aspects of Professional Qualification Consultancy for Companies Professional counselling has to pick up the thread of the real-life in-house training in order to provide companies with efficient counselling services. A first step would be to make companies sensitive to the identification of a call for action to help them to renovate their learning culture. Thus, they need a repertoire of innovations which is based on a cooperative approach and the application of company expertise to …
Die Medialisierung der Lebens- und Arbeitswelt sowie die zunehmende technologische Unterstützung formaler wie informeller Lernprozesse erfordert Professionalität im Bereich der Auswahl, Implementierung und Nutzung von Informations- und Kommunikationssystemen auch im Weiterbildungsbereich. Wenn sowohl lebenslanges Lernen als auch die hierfür erforderlichen infrastrukturellen und organisatorischen Rahmenbedingungen technologisch zu realisieren sind, gilt es, professionelle, d. h. sowohl wissensch…
The contribution discusses dimensions of the internationalisation of educational marketing. Seen from a German perspective the authors are therewith treading on new land. Thereby they differ between (1) educational marketing in international comparison (using the example of comparison of the English and German situation) and (2) international educational marketing, so the development of communication- and dissemination structures of regional or national offers for an international market. For 1…
The term »valorization« has gained a wide distribution by the EU support programme of vocational training (Leonardo da Vinci). The author points to the prospective that the term will soon be able to establish itself in other educational areas. Valorization can be described as a process of dissemination and utilization of project results with the aim of optimizing their value, increasing their impact and integrating them into training systems. A correlatively strategy shall be existent in projec…
