The contribution discusses dimensions of the internationalisation of educational marketing. Seen from a German perspective the authors are therewith treading on new land. Thereby they differ between (1) educational marketing in international comparison (using the example of comparison of the English and German situation) and (2) international educational marketing, so the development of communication- and dissemination structures of regional or national offers for an international market. For 1…
The term »valorization« has gained a wide distribution by the EU support programme of vocational training (Leonardo da Vinci). The author points to the prospective that the term will soon be able to establish itself in other educational areas. Valorization can be described as a process of dissemination and utilization of project results with the aim of optimizing their value, increasing their impact and integrating them into training systems. A correlatively strategy shall be existent in projec…
In this article we explore the challenges of learning in later life, in particular intergenerational or cross generational learning for the future. Looking to the policy of the European Union (EU), in particular to lifelong learning, we see how the notion for intergenerational and intercultural learning has been embedded more and more into policy. The question is if this makes sense, or better: how will it make sense? Senior education is transforming in intergenerational learning – intergenerat…
Lifelong learning on a high quality level is a condition for participation in further economical and social developments in society. But how are lifelong learning activities to be financed? Are projects of the European Union the key for solving financial problems of institutional and organized learning? The author describes his experiences made with the acquisition of EU-projects. The article points out difficulties and problems in the process of acquisition, searching partners and trying to co…
Didactical quality is a crucial precondition if all citizens of the European Union are to be able to develop multilingual skills. Here it is in particular adult education centres which have the task of training their teachers and offering them continuing education so as to make possible optimum didactical classroom instruction. This article shows that applied linguistics and research on teaching languages can provide an important impetus here. The author moreover issues a plea for specialised d…
Was sind die politischen Ursprünge einer Validierung von non-formal und informell erworbenen Kompetenzen in Europa? Dieser Frage geht der Autor nach und plädiert für eine Sicht auf Kompetenzanerkennung, die zwischen Validierung als Konzept und Validierung als Prozess unterscheidet. Versteht man nämlich Validierung als Prozess, gehe es um die Wertschätzung des Lernens in alltäglichen Situationen und um die Lebenserfahrungen der Menschen. Verlässliche Validierungsinstrumente würden die individuel…
This issue of REPORT focuses on current trends in adult and continuing education in various European countries, with a particular emphasis on the situation in Spain, Romania, Finland, Great Britain and Germany. Documenting the results of an international lecture series held at the University of Essen-Duisburg, the essays, for the first time, are presented in English. The articles gathered in this REPORT may serve as a point of departure for further studies in this area of research and contribut…
Was hat sich in den letzten Jahren in Europa in Sachen Kompetenzorientierung getan? Welche Entwicklungen haben sich daraus für Deutschland ergeben? Der Autor stellt aktuelle Projekte vor, beleuchtet die gegenwärtigen Entwicklungen und deutet nächste Schritte an.
Transnationale Kooperationen bringen eine besondere Komponente in die Zusammenarbeit – die unterschiedliche Verfasstheit der beteiligten Einrichtungen und der Systeme, aus denen sie stammen, und den unterschiedlich geprägten Blick auf das gemeinsame Arbeitsfeld. Anhand einer Studie zu Erasmus+-geförderten Kooperationen in der Erwachsenenbildung arbeitet der Autor die Vorteile solcher Kooperationen heraus.
