Publically funded adult education has rarely contributed to the increase of educational equality. Often enough, it has been beneficial to those who had already enjoyed their share of education and employment. The author reflects on the German post-war history of continuing education and identifies several cycles of financial distribution. The initial focus of adult education was on educationally ambitious citizens. Based on a socio-political motivation, the learning of employees became increasi…
Die Frage nach der Beteiligung an Weiterbildung hat in der Erwachsenenbildungswissenschaft eine lange Tradition. Im Rahmen der Adressaten-, Zielgruppen- und Teilnehmerforschung wurde insbesondere nach 1945 die Teilnahme an Weiterbildung wissenschaftlich untersucht. Eine regelmäßige statistische Erfassung des „Weiterbildungsverhaltens“ begann national mit dem Berichtssystem Weiterbildung (BSW), das von 1979 bis 2007 veröffentlicht und das dann vom europäischen Adult Education Survey (AES) abgel…
Press and public relations work in continuing education is gaining importance through digitization and social media. Here the current guideline for strategic communication in public spaces provides a solid and systematic presentation of the basic structures of press and public relations work. The focus is on different communication strategies for large and small institutions, communication with adult and continuing education target groups, the classic tasks of press and public relations, the We…
The product clinic – a method to plan demand-oriented planning of courses and programmes for continuing higher education Continuing higher education is facing the challenge of having to react to heterogenous target groups and having to position itself in the competitive market of further education. In order to be able to plan demand-oriented programms for further education, knowledge of the addressees´ specific educational needs is required. Product clinics as an innovative method of market …
