This article reflects how preparation time for the 2006 World Cup in Germany was packed with daunting learning tasks and learning expectation and education metaphors. A distinction is made between two levels: first of all, with respect to the population at large, the expectation of being a model host inculcating the ideals of friendliness towards foreign nationals and a service mentality. Daunting learning and educational tasks associated with the narrower field of the national football team, i…
People learn in manifold ways in football clubs. This article illustrates this by examining the manager-licensing system of the German Football Association and initiatives aimed at strengthening the role of volunteers in clubs through special qualification strategies. This article supplements a retrospective text which shows that clubs are an important place of learning and the roots of adult education lie in the domain of clubs.
