In the area of scientific further education the international market situation is eminently conspicuous. The present text distinguishes with the example of Master Studies (Executive MBA Programme) four business models of foreign providers. (1) A foreign programme is exported as a complete package. (2) A foreign programme is offered with licence at a native national university. (3) Business-School-Alliances: a programme is offered in equal shares of two or more university institutions in differe…
The contribution assesses the consequences for adult education emerging from the running GATS negotiation round. Initially the present situation of the regulations are described which apply for the EU since 1994 and which restrict liberalisation to privately financed educational services. Since 2002 the USA and Brazil are demanding further steps to be taken by the EU. The possible consequences are estimated of the discontinuation of – among others – the subventions reserve for special areas of …
The coinage Podcast is composed of iPod and broadcast and denotes radio- or video broadcasts which can be subscribed via a free software, cost free. One can copy into an iPod, a portable MP3-Player from Apple, not only entertaining but also educational contents. »Podcasting« is the dissemination of sequences from radio- or video broadcasts, it unfolds a corresponding potential for education providers. A search in the apple-music-store has resulted in the Podcast offer concerning education and u…
The term »valorization« has gained a wide distribution by the EU support programme of vocational training (Leonardo da Vinci). The author points to the prospective that the term will soon be able to establish itself in other educational areas. Valorization can be described as a process of dissemination and utilization of project results with the aim of optimizing their value, increasing their impact and integrating them into training systems. A correlatively strategy shall be existent in projec…
In 2001 the German Federal Ministry of Education and Research arranged an information and advice centre for German adult education providers called “iMOVE“, which plans activities in foreign markets. The contribution takes a stock by making an interim statement of the work of iMOVE and it introduces the services offered.
Der Sportwissenschaftler Dr. Hans E. Ulrich ist Geschäftsführer des IST-Studieninstituts in Düsseldorf. Er hat für IST in Shanghai ein zweites Standbein aufgebaut. Mit ihm sprach DIE-Redakteur Dr. Peter Brandt über kleine Fortschritte und geplatzte Hoffnungen beim Versuch, Weiterbildung im fernen Ausland anzubieten.
Ende 2005 hat in Hongkong eine neuerliche GATS-Verhandlungsrunde stattgefunden. Wenn auch konkret nichts Dramatisches über Bildung beschlossen wurde, so zieht sich die Schlinge doch unmerklich immer mehr zu. Wer heute öffentlich subventioniert ist, darf nicht zwingend in Zukunft auf eine ähnliche Bevorteilung hoffen. Und die andere Seite? Wem bietet das Zusammenwachsen der Märkte Chancen? Das Heft sondiert Möglichkeiten für "internationales Weiterbildungsmarketing" und begleitet einen Fernstudi…
Which implications does the ongoing GATS negotiation round have for the educational area? Although the WTO minister conference in Hongkong in December 2005 did not result in decisions made for the services sector, it is nevertheless the positioning of the participating member states – including the EU – beforehand and in reverberation of the conference which is interesting. When the »Doha round« expires in 2007, new propositions for liberation need to be available. The author observes the negot…
Öffentlichkeitsarbeit hat für Weiterbildungseinrichtungen selbst, aber auch für Mitglieder moderner Gesellschaften eine beachtliche Bedeutung im Sinn einer Orientierungsfunktion mit ermöglichendem Charakter. Aus interdisziplinärer Perspektive wird in dieser Diplomarbeit eine situative Theorie für Öffentlichkeitsarbeit von Weiterbildungseinrichtungen entwickelt. Vorausgehend wird eine Bestandsaufnahme der theoretischen Diskussion u. a. aus der Kommunikationswissenschaft erstellt und eine klare…
